I'm Sabrina Wang. I provide executive coaching for startup founders from seed through Series C who are scaling fast but starting to feel the weight of it.
“Thanks again for swinging in to help us out when things were dark and stormy. I'm not sure there was another person in the world who could have done that job at that particular moment.”
Jacob Eiting
CEO of RevenueCat
You've raised the money. Built the team. Hit the milestones.
So why does it feel harder than it should?
You're stuck in the weeds, firefighting instead of leading. Your team isn't operating at the level you need. You're exhausted, and the tradeoff between work and life is starting to feel unsustainable.
You've read the books. Hired the advisors. But something's still missing.
Here's what I've learned coaching dozens of founders: The problem isn't your strategy. It's that you're running faster than your nervous system can handle.
I’m an executive coach to CEOs, CTOs, and cofounders scaling fast. I grew up in Chengdu, moved to the U.S. alone at 16, and built my career through Big Four accounting, tech sales, and product leadership at Headspace.
I work at the intersection of strategy and inner patterns, because those are usually the same problem. I take on founders selectively, when I’m confident about creating real impact.
Most executive coaches will help you optimize your calendar and give better feedback.
I do that too. But I also help you regulate the stress that comes with high-stakes decisions, build the capacity to lead without burning out, and reconnect with the energy that made you start this in the first place.
What this means for you: I see patterns fast. I understand both the tactical (hiring, OKRs, team dynamics) and the internal (why you're stuck, what's draining you, how to get your energy back).
Startup leadership is different. You're moving faster, with less certainty, and higher stakes than ever.
Whether you're at pre-seed or Series A making your first exec hires, Series B building out your leadership team, or Series C navigating a potential acquisition, you need someone who understands the weight of what you're carrying.
CEO coaching isn't about fixing you. It's about having space to think clearly when everything around you is moving too fast.
I work with clients in phases, typically 6 months per engagement. Some founders work with me once for 1-2 years, stacking multiple engagements. Others come back for years when they hit new inflection points.Every engagement is different, but here are some common focus areas:
Making critical exec hires (and knowing when NOT to hire - one client saved months by deciding not to hire a COO after we mapped out what the company actually needed)
Building high-performing leadership teams
Learning to coach your team instead of doing their work
Moving from constant reactivity to planning 18-36 months out
Learning to say no and protect time for strategic thinking
Making high-stakes decisions with confidence
Regulating your nervous system so you can handle the pressure without burning out
Delegating effectively so you're not stuck in execution mode
Finding joy and creativity in your work again
Navigating major decisions together
Building trust that can handle hard conversations
Aligning on vision when you're in different places
"Working with Sabrina for the past six months has made me a calmer and more effective CEO."
Working with Sabrina has unlocked a new level of clarity, stillness, and confidence that I didn’t have before. Over our six months working together, she’s helped me unlock new levels of personal growth, defeat limiting beliefs, and cultivate more stillness and presence in my work. My team and romantic partner have noticed the changes too—I’m now leading with more clarity, calmness, and authentic conviction. Can’t recommend working with Sabrina more. She’ll meet you where you're at and help you figure out where you want to go and how to get there.
"I believe that founders, in particular, will find immense value in working with Sabrina."
She provides frameworks for focusing on critical issues and managing people effectively, including having difficult conversations.
I highly recommend working with Sabrina, a coach I have been working with for several months. I found the coaching to be beneficial in distilling complex topics into two or three key issues and breaking them down into actionable goals.
"A priceless investment in my business and personal growth."
I started the six-month coaching program feeling looking to uplevel both my performance as an executive now running an organization of over 100 people and my personal life. Sabrina’s support was nothing short of transformative. She helped me get clear on my values and priorities, which made every decision easier and more impactful. My business has grown, but so has my sense of fulfillment and purpose. Sabrina’s coaching is worth every penny—it’s truly a gift that keeps giving.
"Coaching with Sabrina has improved my personal life massively."
I’m more present with family and not on autopilot when I’m going home. When I was dealing with very stressful interpersonal issues at work, they didn’t stop at the office door, they followed me home. I sleep better, it gives me more energy. It impacts everything.
Professionally, I’m a lot more assertive. I had a lot more fear, and when Sabrina coached me through the fear, I went through with it and realized it was fine. Now I want to try it again and again. I have so much more momentum at work.
"I was always skeptical about executive coaching, but I started working with Sabrina after my co-founder recommended her, and it turned out to be a transformative experience."
From the beginning, Sabrina made sure we were a good fit to work together, which I appreciated since coaching is not one-size-fits-all.
She is exceptionally organized and helped me build a clear framework for setting, tracking, and reflecting on goals.
Before working with her, I rarely took time to pause and celebrate progress, as I was constantly focused on tackling the next challenge. Through her guidance, I learned to reflect more intentionally, prioritize what truly matters, and establish a better rhythm between reactive and planned work instead of living in constant firefighting mode.
Overall, I am very grateful for Sabrina’s impact. I highly recommend her to anyone in a high-growth environment who wants to ensure they are scaling themselves as effectively as their business.
"If you put your time and effort in, you will get outsized returns in your life. People in your life will actually see and feel those positive changes."
Sabrina has a keen sense of awareness of what she needs to be for you.
Sometimes she is a comforter. Sometimes she's a truth- sayer. Sometimes she's an explorer. But she's always an honest mirror.
She's a great accountability partner, and as CEO, you may be able to steer and fool your team members, but she can actually see through that and call you out on it so that you're not hiding or misdirecting. You can then actually grow faster and become a better CEO. She will help you do the work that's necessary to unlock the person that you could become.
"Six months later, I’m not just a better leader; I’m a better person. I’m forever thankful for this experience. I didn't even hesitate renewing for another six months."
I came to Sabrina because I wanted to learn how to be a more effective CEO so that we can better deliver on our company's mission and vision. While I already knew a lot of what I "should do" from reading business books, I was having a hard time implementing things. What I got was so much more than just strategy. She helped me identify the habits and mindset blocks that were keeping me stuck. Sabrina has this incredible way of seeing right to the core of what you need and guiding you through the real work it takes to grow.
"I can think of 2 specific examples of times where there were company trajectory-altering decisions that came directly out of discussions that I had with Sabrina."
Sabrina and I started working together when I was a seed-stage founder with a small team who was trying to manage my own psychology and figure out how to improve myself and my team. Since we started working together, we raised our Series A, doubled our team size, and I’ve made massive strides in how I lead. I would recommend anyone who is looking to be a more effective, present, and empathetic leader work with Sabrina.
"I consider working with Sabrina one of the most important things in my career. "
Coaching with Sabrina has helped me overcome self-doubt, improve my relationships with others, and navigate deep business relationships and problems. Sabrina has provided perspective and support, helping me realize my strengths and eliminate distractions. I highly recommend working with Sabrina.
"I can’t recommend Sabrina highly enough. Any leader would be lucky to work with Sabrina."
She’s a thoughtful, intuitive, and dynamic coach who meets you exactly where you are, drawing on her deep reservoir of experience and frameworks to provide just what you need.
When we first started working together, I wasn't sure exactly what I was looking for from a coaching relationship. She quickly helped me identify exactly what was missing. In my case, it was a reconnection to my instincts and, together, we created a simple daily practice to connect to that inner guide. Months later, it’s something I still do every day.
"I highly recommend Sabrina as a coach for those who are eager to learn quickly and accomplish tasks efficiently."
I love working with her. She helped me transform my natural system design instincts into actionable playbooks. This has allowed me to not only design and debug systems at scale but also execute them at a fast pace, which was previously my weak spot. Sabrina has assisted me in specific instances, such as rubber ducking and implementing a shared accountability system.
"I can confidently say that working with Sabrina has been transformative for both me personally and for my company. "
Her empathetic approach to leadership development has helped me unlock new levels of clarity and effectiveness in my role leading Tribe. Through this journey, we’ve also grown to a team of 85 while increasing our revenue by more than 50%. I wholeheartedly recommend Sabrina to fellow CEOs seeking to drive meaningful change within their organizations.
"I think our business has improved significantly because of Sabrina's contributions, and I think everybody, if they get a chance to work with her, would greatly benefit."
I highly recommend Sabrina Wang. She's been incredibly valuable to me and to our business. Just talking through all the problems that I'm having on a weekly or monthly basis, and having somebody super strategic to hear me out and come up with really rational and tactical solutions to these problems.
"I praise Sabrina for her invaluable assistance in both my personal life and career. "
Sabrina emphasizes the importance of self-care and reminds me to prioritize my well-being. She also helps me develop effective communication skills and become a etter leader. I'm grateful for Sabrina's guidance and believe she has greatly improved me as a person and as a leader. Overall, I appreciate working with Sabrina and values her support.
You're looking for quick fixes or tactical advice only
You want someone to tell you exactly what to do
You're not willing to look at your own patterns and blind spots
You're earlier than seed stage or don't have the budget for ongoing coaching
You're a CEO, CTO, or cofounder of a pre-seed, Series A, B, or C company looking for executive coaching. Or you bootstrapped with 20+ employees and meaningful revenue
You're not satisfied with how you or your team are operating
You care about doing things the right way - high performance AND treating people well
You're open to feedback and want to be challenged
You've done some personal development work before (therapy, coaching, leadership training)
Fill out a brief form so I can understand where you are and what you're working on.
If it seems like a potential fit, we'll schedule a complimentary coaching session. You'll get real value from this call - clarity on your biggest challenge and concrete next steps.
After the session, we'll both decide if we want to work together. I only take on clients when I'm confident we can create meaningful impact together.
Coaching engagements are a minimum of six months.
During the first month, if you don't find value, you get a 100% refund. In five years of coaching, I've not had to do this yet. But I will not hesitate if it's ever needed. It's on me if I take on a client who's not a good fit.
After the first month, you can still get a pro-rated refund with reasonable notice. I'm not interested in keeping your money if things don't work out. I do want us to set meaningful goals, and six months is generally the timeframe to achieve that.
For post-Series A companies and bootstrapped companies with 20+ employees:
- $6,000/month ($36,000 for six months). We meet 1-1 for 60 minutes every two weeks, with unlimited ad-hoc access to me between sessions.
For earlier-stage companies:
- $3,500/month ($21,000 for six months). We meet 1-1 for 60 minutes every two weeks, with unlimited ad-hoc access to me between sessions.
Sliding scale:
I reserve a limited number of spots for women and underrepresented founders doing meaningful work. Mention this in your application if you'd like to learn more.
Step 1: Application
Fill out a short form so I can understand where you are and what you're working on.
Step 2: Intro Session
If it seems like a potential fit, we'll schedule a complimentary 60-minute coaching session. This isn't a sales call. It's a real session. You'll walk away with clarity on your biggest challenge and concrete next steps, whether or not we end up working together.
Step 3: Decide Together
At the end of the session, we'll talk openly about whether coaching makes sense. I'll share what I'm seeing and whether I think I can add value. You'll share whether this felt useful.
I only take on clients when I'm confident we can create real impact together. If I don't think I'm the right fit, I'll tell you.
If we both want to move forward, I'll send over a proposal and next steps. Most people start within two weeks of their first application.
I'm evaluating a few things during our intro session:
Not every founder is right for coaching, and not every coach is right for every founder. The evaluation process protects both of us. I'd rather say no upfront than waste our time and your money on something that won't work.
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